Monthly Archives: July 2024

Product Highlight: Identity Verification – An Encore

Earlier this year, we wrote about our Identity Verification product. In the original article, we talked about what Identity Verification provides and what its capabilities are. In this mini article, however, we wanted to revisit this product with a focus on why it’s so important to verify a person’s identity before engaging with them.

What is CASS?

If you’re familiar with address data, consumer marketing lists, or the US postal system, you’ve probably dealt with CASS, or The Coding Accuracy Support System. From a ten-thousand-foot view, the USPS’s CASS certification takes a poorly formatted (or erroneous) address and translates it into a standardized and deliverable format. In doing so, it also corrects […]

Martin Data © 2024